When you enter the world of BLINDNESS, you are entering an ethereal world of modern-chicness. A world that captivates not only daydreamers, escapists, and optimists, the world of BLINDNESS is open to all. Aiming to capture an aesthetic that resembles contemporary art and youth culture, KyuYong Shin and Jong Taek created their own high-end, high quality, and reasonably-priced designs for both men and women. Minimalism is the chosen signature that ties together their contemporary look with amazing detail.
The S/S 14 lookbook sings the songs and feelings of spring. The color story ranges from all sorts of cool hues from Prussian blue to light lavender while not skimping on timeless neutrals (and a dash of bold orange red to spice it up). A beautifully subtle floral print lines this collection from t-shirts, sweaters, and even jackets. You can hear the sweet little birds singing off this season’s signature print. One can even feel the warmth and coolness from the collection, whether it be from the gold and silver bomber jackets which radiate heat to the oh-so-cool black and white shirts…as well as the gorgeously tailored double breasted coats.
S/S 14 has a whole new take on the seasons. Instead of relying on pastels, BLINDNESS ditches the norm and instead seeks a way to make spring more modern, certainly transforming pieces to truly transcend through seasons. Today’s dreamers and realists will certainly not be uninspired, for these garments alone inspire one to truly experience every aspect of spring and summer. Whether they are walking through a botanical garden seeking inspiration or are stuck in the subway, BLINDNESS’ SS14 collection allows us to transport to a beautiful vision of the most favored seasons.
See the collection below and shop for it on Blindness: