Etudes-SS16-08

Cotton Candy Dreams: Etudes Studio Spring/Summer 2016 PFW

Men, Fashion

Candy-striped art installation “Les Deux Plateaux” by Daniel Buren served as the backdrop for Etudes Studio’s Spring Summer 2016 presentation in sunny Paris. The word ‘sunny’ is perhaps an accurate adjective for the collection itself, despite the noted influences from David Weiss’ 1975 illustrated book of tempestuous cityscapes, “Up and Down Town” — coated linen and cotton pique billowed against laid-back tops and baggy shorts that exuded unintentional debonair. Light and solid colors, including paper whites, soft grays, mellow peaches and cobalt blues replaced the whimsical graphics of previous collections with the exception of subtle geometric shapes from Adrian Horni and Linus Bill. On the styling end, floppy hats and circular glasses extended the artistic theme familiar to Etudes Studio while retaining an overall sports-luxe vibe. Designers Aurelien Arbet and Jeremie Ergy know how to simplify and exhibit the best of their expansive talents — art direction and independent publishing to name a few; never failing to reflect the multidisciplinary creative capacity of Etudes Studio.

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