Representing ingenuity in design and the ability to reimagine possibilities for such versatile and important fabric, the coveted Woolmark Prize, which challenges brands to showcase modern ways of using Australian Merino Wool has been won by countless iconic designers such as Karl Lagerfeld and Yves Saint Laurent since its inception in 1953. With a single brand representing each global region, The Woolmark Men’s Prize Finalist this season were Agi & Sam of the British Isles, Munson Kwon from South Korea, Jonathan Christopher of The Netherlands, Siki Im from the United States, P.Johnson of Australia, and SUKETDHIR from India, with SUKETDHIR being named winner of the final prize.
Founded in 2009, SUKETDHIR has worked to create a presence in India’s unique fashion landscape, where everyday menswear takes a backseat to clothing for special events. Designer Suket Dhir ultimately expresses the beauty in the simplicity of a well made garment with his pieces, stating that his aesthetic is essentially “Less is more,” while combining what he calls the “oriental, imperial, and traditional” to create a distinct transcultural style. The global inspiration of his collection is a reflection of the ever burgeoning global marketplace that is Sukhet Dhir’s birthplace of New Delhi.
As the Woolmark Prize Menswear winner, SUKETDHIR will receive $100,000 and the opportunity to have his Woolmark Capsule Collection placed in world renown boutiques and department stores across the globe.