A Humble Ally: Nid de Guepes Spring/Summer 2016 Campaign

Men, Fashion, Campaigns

Extolling a high-end minimalism, Nid de Guepes presents a Spring/Summer 2016 collection that humbly allies itself with lowbrow, popular culture. Rather than distancing itself as inaccessible couture, the Parisian label’s garments could just as readily be seen on a SoCal skater boy as on a Fashion Week runway. Evoking a distinctly Japanese style, earthy neutrals in natural fabrics were the main gist of the collection. Linen tie-front kimonos were layered over basic tanks, creating a light form of spring appropriate outerwear. The characteristic wrinkles in the linen felt charmingly indifferent to the stereotypical standards of clean-cut high fashion. Camel-hued joggers paired with half-zip, crop-sleeved tops were definitely contemporary and were sure to win popular appeal, especially among fans of brands like Zara and Massimo Dutti.

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