This Spring/Summer 2017 season is a big one for Louis Verdad, especially so considering the debut of his secondary line, VERDAD, at New York Fashion Week. The Mexican American designer has been in the game for a while now, but this new line boasted a more contemporary and ready-to-wear sense of ease. Industry insiders and bloggers alike were drawn to the heavy denim dress with beaded cap sleeves and high neck. The columns of knotted detailing that went down the dress felt so irresistibly couture, a real prizewinner among the assemblage of feminine frocks. The belted coat in quilted gray scale was stately in its somber elegance, while chiffon pleats and a maximal butterfly print were playful and fresh. A steady start for the brand, VERDAD is sure to prosper with the guiding hand of its experienced founder.