New Blues: INJUN Spring/Summer 2017

Men, Campaigns, Collections

Denim has long since been considered an Americana staple. Levi’s, Wrangler Denim, Lee Denim – the cotton material has historically been associated with being the layman or cowboy’s staple. For their Spring/Summer 2017 collection, Korean label INJUN turned the historic fabric on its head, removing its classic connotations. The label, which is a project by artist collective AFTER PRAY, played denim as the mainstay in the collection, with incarnations of the fabric translated into laissez-faire, unstructured silhouettes. Denim overcoats paired over more fluid denim dress shirts or over nothing at all. A denim flight suit wasn’t stiff or heavy like your run-of-the-mill denim, but almost light as air. Crisper navy work jackets were finished with heavier metallic zippering and paired with matching cropped pants. Looks were topped with berets and bucket hats, all finished in the collection’s signature blues.

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